Every time you browse the internet, your activity is recorded, from your search history to the sites you visit. For anyone concerned about their privacy, private browsing offers an effective way to prevent this data from being saved.
What is private browsing?
Private browsing is a web browser feature that allows you to surf the internet without your activity being saved.

Safeguarding your online privacy is becoming increasingly important as cyberthreats continue to rise. Private browsers offer a layer of protection by keeping your online activities private and secure from prying eyes. But unlike other privacy tools, private browsers may not be as widely known or used.

Have you ever scrolled through the internet only to find yourself bombarded by ads for something that caught your eye earlier? Don't be surprised. Big tech companies are experts at tracking and analyzing your online activity in order to create customized, targeted ad content that follows you wherever you go.

Even if they're only browsing the internet, your staff members are vulnerable to all sorts of data security threats, especially when they work remotely, use multiple devices, or connect to various networks. As a business owner, you must put browser security measures in place to minimize the risk of data loss.

These days, it’s nearly impossible to keep your internet activities completely private. Browsers keep track of your online behavior, while some websites collect your personal information. Although these data are often used for marketing purposes, it’s not uncommon for them to fall into the hands of identity thieves and other malicious actors.

As you surf the web, it’s nearly impossible to keep your internet activity completely private. Certain websites collect personal information for marketing purposes and your browser keeps track of all the websites you visit. That browsing information can also fall into the wrong hands, which is why you should consider using private browsing if you want to keep your online activities to yourself.

You may think that you’re not online enough to risk your safety, or that you never visit unsafe sites. However, the world wide web is a vast network where the exchange of information is often difficult to track. Here are some good reasons to “go incognito”.

With the headlines about data breaches and cyberattacks greeting you every time you go online, it seems impossible to have a surefire, foolproof way to keep your information secure.

If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. While this doesn’t bother most people, private browsing mode can offer you some protection against online marketers and would-be data thieves.

As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users - whether they are working from a desktop, browsing while they are on the go, or working remotely.